What the Heck is Podcasting and What Can it Do For Your Business?

Do you ever really feel like expertise is passing you by, regardless of how exhausting you attempt to sustain? Such as you’re peddling your bike as quick as you may down the center of the enterprise tremendous freeway, however nonetheless automobiles whiz by you so quick that the breeze simply knocks you into the ditch?

Now I am a fairly high-tech type of man. I pleasure myself on having all the most recent and biggest techno devices for my private and enterprise life; together with a number of laptop computer computer systems, essentially the most trendy cellular telephone, and a World Positioning System in my automotive to all the time inform me the place I ain’t. I do know, it is supposed to inform me the place I’m, however my mind does not work that method.

However solely not too long ago have I cemented my place among the many true entrepreneurial technorati by including a podcast to my enterprise advertising repertoire. What’s that you just say? You don’t have any thought what a podcast is or the way it might help add {dollars} to your bottomline? Then peddle sooner, my pal, and I will clarify all of it when you catch up.

A podcast is a digital audio file that you just report utilizing your laptop, recording software program, and a microphone. You then add that file to a podcasting internet service so listeners can obtain the file or subscribe to the podcast feed and take heed to it on their laptop or audio participant.

If that is too techno-babblish for you, do that; a podcast is like an web radio present that you just produce and publish to the net so individuals all in favour of what it’s a must to say can take heed to it on their laptop or obtain it to an mp3 participant.
Now the massive query: why must you care to know what a podcast is? As a result of used correctly, a podcast can turn into a strong weapon in your advertising arsenal. It could possibly assist set up you as an knowledgeable in your subject, drive site visitors to your web site, deliver new clients within the door, open up new alternatives, and create a brand new income stream that you just may need in any other case missed.

Why am I so enthusiastic about podcasting? Belief me, it isn’t as a result of I like the sound of my very own voice. As my Mama says, “Some individuals discuss simply to listen to their head rattle.” I consider she was taking a look at me the primary time she mentioned it.

I am jazzed about podcasting as a result of podcasting is immediately the place e mail was ten years in the past. Many individuals ridiculed e mail as a geeky fad and refused to consider it when the specialists predicted that someday we would all be utilizing e mail to speak with everybody from our bosses to our grandmas. It was additionally exhausting for the typical Joe to think about how anybody might make cash with e mail. Now, not too a few years later, entrepreneurs who understood the potential of e mail advertising and obtained onboard early are producing hundreds of thousands of {dollars} a 12 months promoting to clients across the globe; all by the magic of e mail.

I consider that podcasting truly has extra potential than e mail due to what I name, “The Ardour Issue.” With a podcast you may hear the fervour in an individual’s voice and get enthusiastic about their message. And podcasting is rather more person pleasant than e mail. You do not have to learn or take care of mountains of spam and you do not have to be in entrance of a pc. All it’s a must to do is hear; and you are able to do so anyplace by utilizing an iPod or different transportable audio participant.

I began producing a weekly podcast for my Web Advertising enterprise about six weeks in the past. The purpose of the podcast was to drive site visitors to my web sites and clients to my gross sales pages and finally use it as a platform to advertise my e-book. My podcasts are typically 20 to half-hour lengthy and encompass me speaking for a couple of minutes on a enterprise associated subject and an interview with an knowledgeable within the subject associated to that subject. I report my portion of the present utilizing a headset microphone and a pc. I report the interview with the knowledgeable utilizing a cable that connects my phone to my laptop. As soon as recorded and edited, the podcast sounds very like a radio present (on an newbie scale, after all). I then add the podcast to an internet site known as Podomatic, which makes the podcast accessible to the world through RSS (actual easy syndication). Listeners can obtain my podcast to their laptop or iPod and take me with them wherever they go.

What has the podcast carried out for my enterprise? I’ve averaged 50 to 100 new subscribers to my podcast every day and have seen a pleasant spike in site visitors to my web site. I am seeing elevated gross sales and getting extra inquiries from potential clients. I’m establishing my credibility as an authority on small enterprise and I am having enjoyable doing it. And is not enjoyable the most effective factor to have?

This is an instance that illustrates the potential of podcasting: I met a pair at a current seminar who’ve a counseling apply for divorced males coping with little one custody points. This couple began a podcast on the subject of father’s rights and posted it to a number of podcast feed websites. Earlier than lengthy their podcast was being downloaded by a whole bunch of listeners every day. And on the finish of every podcast they prompted listeners to go to their web site to study extra about their services and products. In consequence their little counseling enterprise added over $100,000 in new income in only a few months. They’re on monitor to do a number of hundred thousand {dollars} this 12 months, because of the eye their podcast brings.

How might you employ podcasting in your enterprise? Should you’re a dry cleaner you may report a podcast on getting robust stains out of garments. Have listeners point out the podcast to get a reduction on their subsequent go to. Should you’re a automotive seller do a podcast describing the brand new fashions. Should you’re a CPA do a podcast on tax ideas. Should you’re an lawyer do a podcast giving authorized ideas. The probabilities are infinite. You’re restricted solely by your creativeness.

Source by Tim Knox

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