Presenting to a Multi-Generational Audience

These may be difficult instances for audio system and company trainers. The kids of Child Boomers are starting to flood into the workforce and for the primary time ever organizations are confronted with the necessity to handle 4 completely different generations within the workplace. These generations – Matures, Boomers, Era Xers and Millennials (additionally known as Era Y) – every poses a distinct problem for these charged with informing and educating them. They’re a particularly numerous viewers that may stymie even essentially the most skilled and dynamic speaker.

The Mature or Silent technology, born earlier than 1945, shows a loyalty to the corporate that locations responsibility earlier than pleasure. These are the oldsters who survived the good melancholy and fought in World Struggle II. Child Boomers, born between 1946 and 1964, are often called workaholics with a love-hate relationship to authority. They’ve been identified for being each idealistic and optimistic, however considerably impatient at instances.

Gen Xers — the MTV technology — got here into the world between 1965 and 1979. They typically show independence and outcomes orientation, however they’re additionally identified for his or her skepticism. Era Y – the Millennials — was born between 1980 and 1999. They grew up in a time of financial growth and unprecedented prosperity; till just lately they’ve by no means skilled a downturn. This technology has seen extra at an earlier age than most members of earlier generations, such because the Oklahoma Metropolis bombing, the Columbine shootings and the tragedy of September 11. Publicity to those occasions by 24-hour media has introduced the world to them instantaneously. It is a techno-savvy technology for whom multi-tasking is second nature.

Clearly, chatting with a multi-generational viewers may be difficult. How will you meet the distinctive wants of every viewers member whereas conserving everybody “on the identical web page?” Many audio system resort to visuals – handouts, movies and PowerPoint slides – to make their shows livelier and maintain viewers curiosity. That appears logical, given that every technology has skilled an explosion of extra new, refined media than the technology earlier than. The deadly flaw on this strategy, nevertheless, is that including conventional visuals to your presentation could flip off, relatively than encourage, your viewers.

A simpler strategy could be to comply with the 5 Guidelines of Engagement….The Multi-Generational form.

1. Recover from your self. Go away your ego on the door and keep in mind it is a privilege to talk.

2. Maintain it quick – Current content material concisely. Your viewers members are used to receiving info in sound bites and capsule summaries.

3. Create an “expertise”. Contact as many senses as you possibly can, by no means forgetting the ability of music and visuals.

4. Inform tales. Bear in mind that you’re not at all times the primary character and no age group ought to ever be stereotyped in your presentation.

5. Change it up. Attempt new issues and novel approaches. Identical-old, same-old turns into staged and insincere.

These guidelines converse to the presenter’s have to transcend bullet factors and keep away from info overload. They encourage audio system to win the ‘hearts,’ in addition to the ‘minds’ of their audiences. The following tips are much less about type than they’re about content material … extra about capturing the viewers’s imaginations than simply filling their ears.

Along with the Guidelines of Engagement you might also need to contemplate these methods to maintain each viewers member concerned, it doesn’t matter what technology they’re from:

o Deal with “take residence” worth – That is extra a perform of those demanding instances than of generational variations, however members of all 4 generations admire it while you get to the purpose and make it sensible.

o Make use of a number of applied sciences – In depth PowerPoint shows are so “yesterday.” Right this moment’s audiences (particularly Generations X and Y) will anticipate you to refer them to web sites for extra info and sensible instruments they will put to make use of. This is not going to solely maintain their consideration … it’s going to benefit their enthusiasm.

o Solicit suggestions by know-how – Put up-presentation suggestions kinds could suffice for Matures and Boomers, however Gen Xers and Millennials will desire to weblog, chat, textual content and tweet in response to your presentation. Arrange the know-how as essential and encourage them to provide you suggestions as they need. It’s going to preserve them engaged and should properly yield extra priceless suggestions for you.

One factor is obvious … at this time’s audio system face multi-generational audiences that problem their abilities and effectiveness. Nevertheless, by delivering a contemporary matter with ardour and incorporating some multi-generational methods into your presentation, you possibly can make sure that your viewers is totally “tuned-in” and that you just’re attaining your objectives.

Source by Dr. Joanne Sujansky

Leave a Comment